import2.com brining Posterous content to Tumblr
After receiving an email earlier this week I found out that my blog was going to be killed on the 30th April 2013! This is due to the fact that Posterours Spaces is being turned off.
Luckily, a quick Google search revealed import2.com, which is a handy tool that enables you to port content over from Wordpress or Posterous to Tumblr.
So if you are stuck this tool will help you migrate posts trouble free. However, it does cost $12 USD if you just want to move 100 posts or $24 USD if you want to move 250 posts and media content.
Nevertheless, I expected this to be a nightmare and take hours, as these things normally do. I was surprised to find that after a few minutes to setup and waiting around an hour for the content to migrate, the job was done… Bosh.
Would certainly recommend if you are in the same position!
Mr Fogg: Stay Out Of the Sun / A Little Letting Go (2 Part Music Video) by Robert Francis Müller
This is the back to back version of the 2 part music video I created for Mr Fogg.
The first video was exclusvely featured on ClashMusic.com and the second video was exclusively featured on NME.com who said it was a “Brilliant promo with an art crime theme”
The story follows a young artist trying to get noticed in a cliquey East London art scene, the one thing she has going for her is that her art really is different from what has been before. A tale of art meets science echoing what is going on in reality today. The second part takes an unexpected turn where our artist faces a situation nobody had foreseen.
Credits…
Crew:
Writer/Director - Rob Francis
DOP - Adam Scarth
1st AD - Jason Bradbury (Stay Out Of The Sun)
1st AD - Rob Oldfield (A Little Letting Go)
Art Department - Rob Francis/Jessica Dance
Post Production/Effects - Rob Francis
Producer - Steve Whiteley
Artist - Natalie Loader
Curator - Peter Henderson
Detective - Rob Oldfield
Art Buyer - Andrew Foster
Estate Agent - Steve Whiteley
Reporter - Jeffery Mundell
White Suit 1 - James Swindells
White Suit 2 - Timothy Stephens
Extras thanks to the team at www.powster.com
Gallery space in “A Little Letting Go” kindly provided by www.ideageneration.co.uk
Music written, performed and arranged by Mr Fogg
Produced by Valgeir Sigurdsson and Mr Fogg
Mixed by Valgeir Sigurdsson
Tech Info:
Camera 01 - Canon 7D
Camera 02 - Canon 550D
Lenses - Carl Zeiss CP.2 Kit
Post - After Effects (extensive use of Neat Video noise reduction plugin)
Tracking - Mocha For AE
Edit - FCP
Grade - Color
A behind the scenes collection of stills and video that explains the process of the shapes will follow shortly.
Tarantino // From Below by kogonada
Shots looking up at characters in the films of Quentin Tarantino.
Music: “Kaifuku Suru Kizu” by Salyu
Pinterest is a network for collectors
One of the things that I have noticed when using this emerging social network, is that posts generate interactions more frequently than those of other networks, such as Twitter. Why is this?
I only have a few followers at present (by few I mean almost none at a grand total of 23!). At the weekend I created a new board, named Presentation images, almost imediatly I started to get “repin” notifictions. In total for the 34 pins I posted, I gained 21 repins as well as 10 likes.
That’s quite a high pass along rate, don’t you think?
We could argue that the content was shared/repinned becasue of the interesting images, but still, in comaprison to sharing content on say Twitter, this a far higher rate of sharing. So what does this mean?
This highlights the fact that Pinterest users are not motivated to “repin” because they would like to broadcast to their followers (like Twitter), but they are motivated to “repin” as they want to collect the content… it’s an online pinboard afterall!
Before long, we will see examples of brands using this emerging social network for campaign actvity. The successfull ones will use it as a place distribute content that users want to keep, not just pass along.
The social media landscape - the importance of time
Making sense of the social and digital ladscape.
This very rough and plain diagram shows the importance of time and well as type of content. We want to share the NOW.
Generation-Y
Why do you want to know what I’m doing this weekend?
One of my pet hates (that generally gets me involved in conflict with anyone that suggests such a thing for a client) is brands asking fans/likers/followers “How was your weekend?” or “What are you doing this weekend?”. What real value does that add to the community? You could argue that if a brand is “social” or “fun” then they have the right to ask such a question. Imagine a Facebook/ Twitter where many more brands enter into this kind of conversation. Imagine the news feed mess? I think that in some cases it has been forgotten that although we may loosely “own” the page/profile we setup, engagement is “earned”.
Q: Why do consumers/customers/fans like or follow us in the first place?
A: Because as brands we give them some sort of reward for doing so. Whether that is through association, exclusives, information, content, competitions, free things… they are all rewards.
Engagement is pointless, unless some form of value is being added. We can get 100 people on our page of 1 million to tell us what they did at the weekend, great… but why? We all have one of those friends, the friends that just speak for the sake of speaking (I can name a few but I won’t). Brands need to be carful that they are not seen as one of “those” friends. Reason being, you tend to stop listening to them as they don’t have too much to add to a conversation, apart from the sound of their own voice. Brands, do you want to be seen as the annoying over chatty friend, or the friend you go to for advice as what you say is valued?
